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Journal Articles

McKenna, B., Cai, W., & Yoon, H. (2023). Chinese older adults’ social media use: a study of WeChat from a social practice perspective. Information Technology and People.

Trang, N. M., McKenna, B., Cai, W., & Morrison, A. M. (2023). I do not want to be perfect: investigating generation Z students' personal brands on social media for job seeking. Information Technology & People.


Ma, Y., & Cai, W. (2023). Social media in ethnographic research: critical reflections on using WeChat in researching Chinese outbound tourists. Current Issues in Tourism, 26(20), 3275-3287.

Aksenova, D., Cai, W., & Gebbels, M. (2022). Multisensory prosumption: how cooking classes shape perceptions of destinations. International Journal of Contemporary Hospitality Management, 34(9), 3417-3439.

Hradecky, D., Kennell, J., Cai, W., & Davidson, R. (2022). Organizational readiness to adopt artificial intelligence in the exhibition sector in Western Europe. International Journal of Information Management, 65, 102497.

Lai, Y.-L., & Cai, W. (2022). Enhancing post‐COVID-19 work resilience in hospitality: A micro-level crisis management framework. Tourism and Hospitality Research.

Usai, R., Cai, W., & Wassler, P. (2022). A queer perspective on heteronormativity for LGBT travelers. Journal of Travel Research, 61(1), 3-15.

Jin, H., & Cai, W. (2022). Understanding the smartphone usage of Chinese outbound tourists in their shopping practices. Current Issues in Tourism, 25(18), 2955-2968.

Cai, W., & McKenna, B. (2021). Power and Resistance: Digital-Free Tourism in a Connected World. Journal of Travel Research.

Lucena, R., Vorobjovas-Pinta, O., & Cai, W. (2021). Introduction to Gender and sexuality in tourism and hospitality. Tourism and Hospitality Research, 21(4), 426-432.

Cai, W., Gebbels, M., Wan-Zainal-Shukri, W-H. (2021). Performing authenticity: Independent Chinese travellers’ tourism dining experiences in Europe​. Tourism Management, 86, 104339.

Cai, W., McKenna, B., Wassler, P., & Williams, N. (2021). Rethinking knowledge creation in InformationTechnology and Tourism. Journal of Travel Research, 60(6), 1377-1384.

Cai, W., & McKenna, B. (2021). Knowledge creation in information technology and tourism research. Journal of Travel Research, 60(4), 912-915.

Floros, C., Cai, W., McKenna, B., & Ajeeb, D. (2021) Imagine being off-the-grid: Millennials' Perceptions of Digital-Free Travel, Journal of Sustainable Tourism, 29(5), 751-766.

Gebbels, M., Gao, X., & Cai, W. (2020). Let’s not just “talk” about it: reflections on women’s career development in hospitality. International Journal of Contemporary Hospitality Management, 32(11), 3623-3643.

Lamb, Y., Cai, W., & McKenna, B. (2020). Exploring the complexity of the individualistic culture through social exchange in online reviews. International Journal of Information Management, 54, 102198.

Waizenegger, L., McKenna, B., Cai, W., & Bendz, T. (2020). An affordance perspective of team collaboration and enforced working from home during COVID-19. European Journal of Information Systems, 29(4), 429-442.

Cai, W., McKenna, B., & Waizenegger, L. (2020). Turning it off: Emotions in digital-free travel. Journal of Travel Research, 59(5), 909-927.

Cai, W., Cohen, S. A, Tribe, J. (2019) Harmony rules in Chinese Backpacker Groups, Annals of Tourism Research, 75, 120-130.

Cai, W., Richter, S., McKenna, B. (2019) Progress on Technology Use in Tourism, Journal of Hospitality and Tourism Technology, 10(4), 651-672.

McKenna, B., Cai, W., Tuunanen, T. (2018) Technology Enabled Information Services Use in Tourism: An Ethnographic Study of Chinese Backpackers. Pacific Asia Journal of the Association for Information Systems, 10(4), 37-64. 

Book Chapters

Cai, W., McKenna, B. (2023) Digital-free tourism: the state-of-art and future research directions. In: Morrison, Alastair and Buhalis, Dimitrios, (eds.) Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand. Routledge, London.

Nandasena, R., Morrison, A., Cai, W., and Coca-Stefaniak, J. A. (2023) Transformational Tourism: A visionary approach to sustainable tourism? In: Morrison, Alastair and Buhalis, Dimitrios, (eds.) Routledge Handbook on Trends and Issues in Global Tourism. Routledge, London.

Cai, W. (2023) Identity construction of Chinese outbound backpacker in Europe. In: O'Regan, Michael, (ed.) Backpacking Culture and Mobilities: Independent and Nomadic Travel. Tourism and Cultural Change. Channel View Publications, Bristol, UK. 

Cai, W., Southall, C. (2021) Managing Sexuality for gay and lesbian parents in Heterosexual Family Holiday Spaces: Setting an agenda for research. In: Vorobjovas-Pinta, Oskaras, (ed.) Gay Tourism: New Perspectives. Channel View.

Cai, W. (2018) Donkey friends in Europe: A mobile ethnographic study in group orientation of Chinese outbound backpackers. In Asian Youth Travellers (pp. 79-95). Springer, Singapore.

Conference Proceedings

McKenna, B., Waizenegger, L., & Cai, W. (2020). The influence of personal and professional commitments on digitally disconnected experiences. In IFIP International Conference on Human Choice and Computers (pp. 305-314). Springer, Cham.

Gebbels, M., Cai, W., & Gao, X. (2019). Gender Issues in Tourism and Hospitality Organisations: How to Bridge the Gap between Gender Awareness and Organisational Support?. Critical Tourism Studies Proceedings, 2019(1), 62.

McKenna, B., & Cai, W. (2019). Where Is ‘Tourism and Technology’Research in the Information Systems Discipline?. Critical Tourism Studies Proceedings, 2019(1), 31.

Cai, W., & Southall, C. (2019). Gay Parents in Heterosexual Family Holiday Space. Critical Tourism Studies Proceedings, 2019(1), 77.

Zeng, X., McKenna, B., Richter, S., & Cai, W. (2019). How social media can afford engagement processes. In European, Mediterranean, and Middle Eastern Conference on Information Systems (pp. 272-279). Springer, Cham.

McKenna, B., Cai, W., & Tuunanen, T. (2017). Consumer Information Services in Intercultural Tourism: An Ethnographic Study of Chinese Outbound Backpackers, in Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS 2017) (pp. 1237-1246). IEEE Computer Society.

Vodanovich, S., McKenna, B. and Cai, W. (2017). Cultural values inherent in the design of social media platforms: A case study of WeChat, in: 30th Bled eConference Digital Transformation – From Connecting Things to Transforming Our Lives (Conference Proceedings). University of Maribor Press, pp. 617-628.

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